GOODWILL EXISTS
TO HELP PEOPLE
SEE POSSIBILITIES,
SEIZE OPPORTUNITIES
AND PROSPER.
OUR SHARED PURPOSE
Goodwill exists to help people see possibilities, seize opportunities and prosper. Together we build community by inspiring, encouraging, and supporting each other and those we serve. We demonstrate trust, authenticity, and respect for all perspectives and backgrounds. Here, everyone and everything matters. We value truth, honesty, authenticity, and our relationships with each other. We promise to pay attention and shine a light where things are not as they should be. We call for action to create positive change. We trust one another’s intentions, honor our word, do our part, and always seek to understand. Our passion for this work is undeniable. Together we honor this shared purpose.